
Stijn Deldime is Content Lead at RSC Anderlecht, Belgium’s biggest football club. He has spent most of his career working in sports, building stories and creating content that makes people care. Today, he helps shape how RSC Anderlecht shows up online and how the club connects with its supporters. For him, good football content is about more than likes, views or reach. it’s about making people feel something. He’ll share how RSCA is trying to build an emotional connection with a new generation of fans, beyond the sport itself and regardless of what happens on the pitch.