Julien Segui

Julien Segui builds and supports sports organizations into global entertainment brands by designing the story that livesbeyond the scoreboard through the development and management of content engines. In today’s attentioneconomy, sports organizations long-term value is defined by its ability to create meaning, culture, andcontinuity, not just competition. For more than 20 years, he’s worked for NBA, MLS, AS Roma, sports startups and now EuroLeague to architect scalable content ecosystems that turn leagues into always-on media businesses.